A Waymark Program
The Storyteller's Journey
Leadership begins when you can make sense of your own story. This 7-stage journey teaches you to find, shape, and share the stories that define who you are as a leader.
Why story matters for leaders
Connection
Data informs. Story connects. The leaders people follow are the ones who make meaning through narrative.
Clarity
When you can tell your story clearly, you understand yourself more deeply. Story is sense-making.
Influence
Stories change how people see the world. Learning to tell yours is learning to lead.
The path ahead
Seven stages. Each builds on the last. Go at your own pace.
Orientation
Welcome
Ground yourself in the journey ahead and why story matters for leaders.
Discovery
Finding Your Story
Learn to recognize story-worthy moments hiding in ordinary experience.
Craft
Shaping Your Story
Structure raw material into compelling narrative with stakes and resolution.
Presence
Delivering Your Story
Practice the skills of timing, voice, and presence that bring stories to life.
Context
Adapting Your Story
Sense what your audience needs and reshape your story to meet the moment.
Integration
Living Your Story
Connect your stories to your leadership identity and ongoing practice.
Synthesis
Your Story Bank
Build a library of stories ready for the moments that matter.
What you'll create
A Story Bank
A personal collection of leadership stories, drafted and ready for the moments that matter.
A Storytelling Charter
Your principles for when, how, and why to share stories as a leader.
Core Skills
Practical techniques for finding story-worthy moments and shaping them into narrative.
Confidence
The ability to share your story authentically, in any context, with any audience.
Is this journey for you?
This is for you if...
- ✓You want to communicate with more impact and authenticity
- ✓You sense you have stories worth telling but struggle to find them
- ✓You want to connect more deeply with your team or audience
- ✓You believe leadership is about more than data and logic
This might not be for you if...
- —You're looking for presentation skills or public speaking tips
- —You want a quick fix rather than reflective practice
- —You're not ready to explore your own experiences
Ready to begin?
The journey takes about 4-6 hours total, at your own pace. Each stage builds on the last.